The White Company announces new northeast store at Sanderson Arcade

12 January 2024

Luxury lifestyle retailer The White Company will be opening their newest store at Sanderson Arcade in Morpeth, Northumberland this spring.

The store will showcase The White Company’s stylish and unique collection of lifestyle products – ranging from elevated essentials for your home and wardrobe to luxury gifts.

The retail chain will be bringing its uniquely warm and minimal style to the town for the first time, offering a carefully curated range of must-haves from best-selling signature candles and bath treats to the cosiest cashmere socks and pyjamas.

Shoppers can expect to find everything they need for the bedroom and that perfect night’s sleep through to inspiration for those family moments, sharing stories round the dinner table as well as pyjamas, presents and nursery must-haves for the little ones with the much-loved The Little White Company brand.

Founded in 1994 the company has over 65 stores in the UK and Ireland as well as a successful multi-channel operation. Bespoke sites operating in both dollars and euros bring the brand to an international audience.

The White Company will be located in a new shop unit opposite the busy M&S store and adjoining the town’s main car park. Accessed from the picturesque outdoor piazza within the heart of Sanderson Arcade, the centre is also home to other premium brands such as Mint Velvet, Phase Eight and Hobbs.

Sarah King, Director of Property at The White Company, says: “We are delighted to be opening a store in Morpeth. The White Company thrives in market towns and this store location is a great fit for the business with Morpeth’s popular café culture, local heritage sites and areas of natural beauty attracting local shoppers and tourist visiting the area”.

Sanderson Arcade was developed by Yorkshire based regeneration specialists, Dransfield Properties, in 2009. Still owned and managed by the company the team have brought a broad mix of more than 40 well known high street and quality independent shops and eateries to this part of Northumberland.

Managing Director at Dransfield Properties, James Shepherd, said: “We’re absolutely thrilled to have The White Company join our line-up here at Sanderson Arcade.

“We are home to a great range of fashion retailers already here which the store will complement well. The White Company also offers a fantastic range for the home, which is something we know our shoppers have wanted to see more of at the centre.”

The new Sanderson Arcade store will stock the full collection of home, fashion and fragrance as well as the range of children and baby wear under The Little White Company label. Work is due to start on the new unit at the end of January ready for an early summer opening.

To follow the new store’s progress and to find out more about what’s happening at Sanderson Arcade visit the website www.sandersonarcade.co.uk.

ENDS

Notes to Editors:

Founded by Chrissie Rucker OBE nearly 30 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with 61 stores across the UK, including high-profile concessions in Harrods and Selfridges. July 2018 saw the opening of the first European flagship store outside of the UK on Dublin’s Grafton Street, while international expansion now includes a presence in Nordstrom stores nationwide in the US and a store within Bloomingdale’s Home in the prestigious Dubai Mall. The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products with British town and country heritage at its core. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination for the home and wardrobe.

Today. Tomorrow. Forever.

Sanderson Arcade is a busy shopping centre based in the heart of Morpeth, Northumberland.

Retailers include: Hobbs, Phase Eight, Mint Velvet, Marks & Spencer, Next, The Body Shop, Crew Clothing Company, Fat Face, JoJo Maman Bebe, Central Bean, Barluga, The Morpeth Larder and many more

For further information, contact:

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Email: pr@dransfield.co.uk