Pandora and Sandersons partner to launch new concept concession

30 September 2024

The world’s largest jewellery brand, Pandora is working with the independent department store Sandersons to deliver a brand-new concept concession at the retailers’ stores in Stroud and Sheffield.

This is the first collaboration of its kind for Pandora and will bring a store-in-store experience for shoppers within a bespoke branded space, which will stock Pandora’s full jewellery range, from its iconic charm bracelets to earrings, rings, necklaces, and the latest collections and services usually offered in Pandora stores.

These exciting new concepts are set to launch in October, just ahead of the busy Christmas season. Both concessions will be staffed by Pandora’s expert team, who are dedicated to offering customers a personalised shopping experience, while showcasing the diverse range of hand-finished jewellery that has made Pandora the world’s largest jewellery brand.

Founded in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie, Pandora has grown from a small jewellery shop in Copenhagen to an internationally recognised brand, present in over 100 countries.

Sanderson Department store was founded 2016 at Fox Valley in Sheffield with a second store opening in Stroud in 2021. The company is independent, and family owned and works with several leading UK heritage brands including Barbour and Holland Cooper.

The stores have also built up a reputation for a sought-after range of luxury fragrances and for delivering a unique in store experience. In 2019 Sandersons was named Best New Retailer in the Drapers Independent Awards.

Louise Fearnehough, Managing Director at Sandersons Department Store, said: “The is a real coup for Sandersons and we are so excited to be able to make this announcement and to be working with such a prestigious partner.

“We have been working for some time with the team from Pandora on these plans and it is fantastic to be able to share the news that our Stroud and Sheffield stores will house fabulous new Pandora concessions this Autumn.

“The vision for the concessions looks absolutely amazing and we can’t wait to see the finished areas in both stores. We love the Pandora range and also the company’s ethos and values and they fit perfectly with our stores.”

The Pandora concession will be located on the ground floor in the prime front of store location at both Sheffield and Stroud.

Ross Monaghan, Sales Director at Pandora UK, said: "This marks a proud moment for Pandora as we open our first concession in collaboration with Sandersons. As a premium department store with values closely aligned to our own, this partnership feels like a natural fit. We’re excited to see what this collaboration will deliver, allowing us to meet new customers and offer them the full Pandora jewellery experience.

"Our concession will feature an adapted version of our new Evoke 2.0 concept store, with all the key services customers expect, including MyPandora, click and collect, and endless aisle—where customers can order items not stocked in-store and have them delivered to their home free of charge. We look forward to seeing the positive impact this new offering will have in Stroud/Sheffield."

The company is currently recruiting for retail teams at both Stroud and Sheffield.

About Pandora

Pandora is the world's largest jewellery brand. Pandora's hand-finished jewellery crafted from high-quality materials offers endless possibilities for personalisation empowering people to express their personal style through its pieces. Starting as a small jewellery shop in Copenhagen, Denmark more than 40 years ago, today Pandora is present in over 100 countries. Pandora is committed to leadership in sustainability and is sourcing recycled silver and gold for all of its jewellery, just as the company has set out to halve greenhouse gas emissions across its value chain by 2030.

To find out more about Sandersons visit www.sandersonsdeptstore.co.uk

For further information, contact:

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Email: pr@dransfield.co.uk