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Fresh new look in store for sweetie perfection!

Fresh new look in store for sweetie perfection!

Fresh new look in store for sweetie perfection!

24 August 2021

 Gainsborough’s popular independent sweet shop has unveiled a fresh new look and name this week.


Sweetie Perfection at Marshall’s Yard in Gainsborough has had an eye-catching new sign installed to marks its rebrand from Sweet Traditions – customers can expect to find the same fabulous range of traditional sweets, chocolate, and gift hampers.


The shop has been part of the Marshall’s Yard line up for the last eight years. Owner Nicola Truesdale began as a sales assistant and bought the business five years ago – running it alongside her partner Daniel Winter.


The popular store is a favourite with Marshall’s Yard customers and the couple have also extended their lease at the centre for a further five years as well as investing in their fresh new look and brand.


Nicola has built up the business initially selling a variety of traditional penny sweets, including classic favourites and American sweets. 


The store has diversified over the years offering sugar free and vegan ranges, plus the ever popular ‘sweetie explosions’, gift hampers and seasonal treats. The business also has a growing online customer base. 


Nicola said: “It has been a tough time for us as it has for all retailers throughout the last 18 months, but we are definitely starting to build things back up and getting busier again. 


“We’re proud to be continuing our commitment to Marshall’s Yard and to Gainsborough by extending our lease and to be unveiling our new name and signage. 


“We’d like to thank all our customers for supporting us and Sweetie Perfection looks forward to serving up your favourite confectionary for many years to come.”


Centre Manager at Marshall’s Yard, Charlotte Toplass said: “Nicola has built up a great following for her products and we are delighted that the company has extended its lease here at Marshall’s Yard. 


“We wish the company all the very best under its new name of Sweetie Perfection.”


To keep up to date with opening hours, news, and events at Marshall’s Yard visit 



For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644