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Phase two stores open for Spring at Sanderson Arcade !

Phase two stores open for Spring at Sanderson Arcade !

Phase two stores open for Spring at Sanderson Arcade !

16 March 2011

Up market maternity and baby wear specialist JoJo Maman Bébé has opened the doors to its very first store in the North East – at Morpeth’s award winning Sanderson Arcade development.

The new store opened this week with an official opening date planned for Saturday. (March 19th)

The company, which sells a fantastic range of high quality maternity, nursery, baby and pre-school children’s wear, has taken a 1,550 sq ft unit in the Arcade’s second phase.

JoJo Maman Bébé joins camping and outdoor company Mountain Warehouse which has also just opened its new 2,800 sq ft store in time for the Spring and Summer season. And Monsoon is preparing to open its own brand new store on Wednesday. (March 23rd)

This latest phase of the successful town centre development represents a £3.5 million investment in Morpeth bringing up to 50 new jobs.

Staff at JoJo Maman Bébé say they’ve been delighted with how the new store has been received in the town with eager shoppers waiting for the doors to open on the first day of trading.

Laura Tenison MBE, founder and MD of JoJo said: “We knew that the brand was already well known in the North East with a large number of loyal online customers but the response we have received to the store from the moment we began trading has been really fantastic.  

This site offers our customers easy access to a wonderful array of stores in the very heart of Morpeth and the Sanderson Arcade is an ideal location for JoJo as a niche market independent retailer.” 

JoJo Maman Bébé was launched in Wales in 1993 and now has 35 stores across the country as well as a successful online and mail order business.

With the majority of its stores traditionally based in London and the South, the company has recently chosen a number of key locations in other parts of the country, including the new Morpeth store - The closest outlets are in Scotland and Harrogate.

Debbie Anderson, Centre Manager, said: “JoJo Maman Bébé is a fantastic retailer and we are delighted they have chosen Sanderson Arcade as the location for their first store in our region. There has been a real buzz in the Arcade about the store opening since we made the announcement in January.

“Its great to see our new shops opening and getting ready to open and we’re looking forward to celebrating the completion of this second phase of the centre next month.”

The first phase of the Sanderson Arcade development opened November 2009 and is anchored by Marks and Spencer with other retailers including Laura Ashley, New Look and Crew Clothing as well as a great line up of local independent companies.

Information for Newsdesk

For further information about Sanderson Arcade contact Amanda Holmes, PR and Marketing Manager, Dransfield Properties 01226 360644.

www.sandersonarcade.co.uk    www.dransfield.co.uk  

For interviews or further company information about JoJo Maman Bebe contact Emma on     

pr@jojomamanbebe.co.uk   or 020 7924 3144

www.jojomamanbebe.co.uk   

 

For further information, contact:

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Email: pr@dransfield.co.uk