Sandersons team adapt and prepare for the future during lockdown
The team at Sandersons
Department Store at Fox Valley in north Sheffield are using the current
lockdown to re-adapt and re-group, looking at different ways of connecting with
their customers and preparing their award-winning store ready for reopening
later in the year.
The store closed its doors
on Mother’s Day (Sunday March 22nd) just over three weeks ago and
the majority of staff were placed on furlough.
With a core team of four
the store has now launched a new free home delivery service for the local area
as well as Sandersons Marketplace.
suppliers about forthcoming orders have also been key over the last three weeks
as well as looking at improvements and enhancements to put Sandersons in the best
position when fashion stores are permitted to re-open.
Sandersons was launched in
September 2016 by Sheffield businesswoman Deborah Holmes who sadly passed away
last year. Deborah’s husband Mark Dransfield, who is the Managing Director and
founder of Dransfield Properties Ltd, now heads up the store.
During the lockdown Mark
and Deborah’s 21-year-old daughter Lucy has been helping with the business, identifying
the opportunity to launch a free local home delivery service which now compliments
the successful e-commerce site which also continues to operate safely.
The store has reached out
to customers through social media with online make up tutorials and chats with those
members of the Sandersons team that shoppers are used to seeing in the popular
store seven days a week.
Mark said: “Being a small
business we were able to put safe social distancing systems in place quickly
and efficiently so we could continue to offer a service to our local customers.
We really didn’t know how well it would be received initially, but the response
has been incredible and we’ve had some really lovely feedback from our shoppers.”
Other innovations the
store has introduced are the online payment scheme Klarna and Sanderson
Marketplace which is aimed at clearing older stock at cut prices, allowing
customers to pick up fantastic brands with good discounts.
Mark added: “We are really
used this time to adapt and reflect and look at what we do well and of course
what we can do better when we re-open. Continuing to engage and communicate as
a brand to our customer is absolutely vital to a successful return and that was
something we instinctively knew we had to keep up after we closed temporarily
on March 22nd.
“We’re also using the time
to sort out our old stock and liaise with our suppliers, those relationships
are vitally important to us, particularly as we don’t know when we will be
permitted to reopen and what restrictions may still be in place when we do.”
Sandersons is home to a
range of brands including Barbour, Barbour International, Part Two, Guide
London, Tommy Hilfiger, Hobbs and Soya Concept. The store has recently launched
its new luxury perfumery department with a range of exclusive fragrances from
perfume houses including House of Oud, Robert Piguet, Mugler and Atkinsons.
In September last year the
store’s Sanderson Spa was launched by Joanna Lumley OBE and the same month
Sandersons was named Best New Independent Retailer in the annual Drapers
To see the full range of
Sandersons brands visit the stores website at www.sandersonsdeptstore.co.uk
Dransfield Properties owns
and manages successful mixed use developments across the UK, including Fox
Valley as well as Sanderson Arcade in Morpeth, Marshall’s Yard in Gainsborough
and Five Valleys in Stroud which is currently undergoing a major refurbishment.
For further information, contact:-
Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644