Iceland to open brand new Fox Valley store this month

Iceland to open brand new Fox Valley store this month

17 April 2019

Iceland opens its new Fox Valley store at 8:00am on Tuesday April 30th – following an investment by the supermarket chain of more than £500,000.

The new store will open on Tuesday 30th April in the 6,975 sq. ft. unit between Home Bargains and Aldi at the north Sheffield shopping centre. More than 30 new jobs have been created.

The Fox Valley store follows the new concept model that Iceland introduced in Clapham in October 2016, and which has now been rolled out to more than 100 stores across the UK.

Shoppers will discover a completely new store layout and design that includes the installation of a new fascia and frontage, digital signage, LED lighting, improved in-store navigation, and new checkouts that are quicker and easier to use for customers and staff alike.

Customers will also benefit from the introduction of new product ranges right across the store, from frozen and chilled food to fresh fruit and vegetables, food cupboard staples, and beers, wines and spirits.

Matt Downes, Iceland’s Head of Format Development, said: “These are exciting times for Fox Valley and we are delighted to be able to support the area, by bringing all the benefits of our new concept store. I am sure that customers will be delighted when they experience our welcoming store environment and the extended ranges we can now offer. They will of course have our unique free home delivery service for purchases of more than £25.

“Each of the new concept stores we have opened to date has created a real buzz, winning praise from our regular customers and attracting new shoppers who had never thought of trying Iceland before. The resulting uplifts in customer numbers and sales will ultimately allow us to offer more jobs in our stores and so boost the local economy as a whole.”

Fox Valley is owned and managed by the award winning retail property specialist Dransfield Properties Ltd. 

Estates Director at Dransfield Properties, James Shepherd, said: “We know from our customers here at Fox Valley that Iceland is going to be a really well received addition to the centre with its new format store. The store is already looking great and we look forward to the opening later in the month.”

Iceland Fox Valley is located at Fox Valley Retail Park, Fox Valley Way, Stocksbridge S36 2JA and its opening hours are 8am to 6pm Monday to Saturday and 10am to 4pm on Sunday.

About Iceland Foods

For further information, contact:

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644
Email: pr@dransfield.co.uk