Plans submitted to deliver £50 million mixed-use scheme for South Yorkshire

Plans submitted to deliver £50 million mixed-use scheme for South Yorkshire

Plans submitted to deliver £50 million mixed-use scheme for South Yorkshire

May 2017

Comprehensive plans to deliver a new £50 million retail, leisure and office scheme for Waverley in Rotherham, creating 700 new jobs, have now been submitted to Rotherham Council by Waverley Square Limited – the joint venture between Harworth Group plc and Dransfield Properties Ltd. 

The new development is a key ingredient in the strategic regeneration of the 740 acre Waverley site – just two minutes from Junction 33 of the M1 - and will create the link between the internationally renowned Advanced Manufacturing Park and its growing residential area, where 650 homes have been built and occupied over the past four years.

Dransfield Properties Ltd and Harworth Group Plc announced the joint venture agreement to deliver the development last year.  They are working with the South Yorkshire architects Dixon Dawson on a stunning design which will bring new community facilities as well as restaurants and retail space to this growing catchment.
The new development includes:

• A transport interchange as well as a medical and community facility
• A 20,774 sq. ft. foodstore
• A further 88,429 sq. ft. of retail space
• High spec office space covering 38,285 sq. ft.
• Restaurants, coffee shops and a gym
• A car park with 484 customer spaces as well as a separate staff car park.

Attractive roof top walkway and gardens have been designed into the development as well as landscaped piazza areas with multi jet fountains, and a “town square” where Farmers’ Markets can be hosted.

Owen Michaelson, Chief Executive of Harworth Group plc, said “This is a key development for Rotherham and for Sheffield City Region in that it will create the sort of high-quality local facilities that both businesses at the AMP and local residents expect.  The plans have been carefully designed following public input and we look forward to Rotherham Council carefully examining the plans over the summer prior to a decision being made.” 

Mark Dransfield, Managing Director of Dransfield Properties, said: “We are delighted that our application for Waverley has now been submitted to Rotherham Metropolitan Borough Council.” 
“We have been refining the design following our public consultation session last October when the plans were extremely well received by the community. The whole team has been keen from the outset to deliver a high quality development in terms of both the architecture and materials which will create a real sense of place for this world class location.

“With the combined experience and knowledge of our two companies we are confident we will deliver an excellent scheme for Waverley to serve this growing community.”

The development team are seeking grant funding to deliver the high standard of architecture that the scheme will deliver.

This is the latest in a number of similar high-profile developments for Dransfield Properties, which just last year launched the company’s flagship Fox Valley development in north Sheffield on a former steelworks site.  The company has also won a number high profile industry awards including the BCSC Gold Award for Marshall’s Yard – a sympathetic redevelopment of a former industrial site in Gainsborough, Lincolnshire.
About Harworth Group

Listed on the main market, Harworth Group plc is one of the leading regeneration specialists in the UK.  Harworth owns and manages over 22,000 acres of land across over 140 sites, ranging from residential development land to commercial properties, low-carbon energy schemes and agricultural estates. To find out more about the company visit

About Dransfield Properties
Formed in 1992 Dransfield Properties is a South Yorkshire based company which specialises in retail led regeneration, primarily focussed on town and district centres. The company works with some of the leading names in the retail industry and has a property portfolio which includes award winning centres in both Morpeth in Northumberland and Gainsborough in Lincolnshire. In the last 12 months the company has also launched the Fox Valley development in Stocksbridge, north Sheffield. To find out more about the company visit

For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644

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