Partnership to deliver new £50 million mixed-use scheme for South Yorkshire

Partnership to deliver new £50 million mixed-use scheme for South Yorkshire

Partnership to deliver new £50 million mixed-use scheme for South Yorkshire

Jan 2017

Leading property companies Dransfield Properties Ltd and Harworth Group Plc have announced a joint venture agreement to deliver a new £50 million retail, office and leisure scheme at Waverley, Rotherham – home to Yorkshire’s largest ever brownfield mixed-use redevelopment.

The new proposal is a key part of the strategic regeneration of the 740 acre Waverley development, just two minutes from Junction 33 of the M1, and will create hundreds of new jobs in the region.

The joint venture will see Harworth Group and Dransfield Properties deliver a new high-quality local centre which will link the internationally renowned Advanced Manufacturing Park (AMP) and the residential area through a master planned retail and leisure development, incorporating much-needed community facilities.

Shops, restaurants and cafes will be set around a central car park area with a good mix of independent and national names. There will also be a transport hub for this part of Rotherham to improve connectivity to the region as well as a hotel and a new Medical Centre to serve the growing business and residential area.

The new development will also deliver:

• A 24,500 sq. ft. foodstore
• 70,000 sq. ft. of further retail space
• A gym as well as good quality restaurants and coffee shops
• Attractive landscaping and public realm including multi jet fountains
• 470 car parking spaces

The site of the proposed local centre being brought forward by Dransfield and Harworth is on a key location off Stephenson Way and Highfield Spring at Waverley.  The development will house attractive walkways and landscaped piazza areas with water features planned as well a “town square” where regular Farmers’ Markets can be held.

Harworth Group is the landowner and developer of the site, which is already home to 600 homes and the internationally renowned Advanced Manufacturing Park (AMP) which includes world-leading firms including Rolls-Royce and Boeing.  The next 15 years will see up to 3,400 further homes built in addition to a further 1m sq. ft of manufacturing space to further grow the AMP. 

A planning application is scheduled to be submitted in the spring.
This is the latest in a number of similar high-profile developments for Dransfield Properties, which has just opened the company’s flagship Fox Valley development in north Sheffield on a former steelworks site.  The company has also won a number high profile industry awards including the BCSC Gold Award for Marshall’s Yard – a sympathetic redevelopment of a former industrial site in Gainsborough, Lincolnshire.

Mark Dransfield, Managing Director of Dransfield Properties, said: “This is a really exciting project to be involved with. We are delighted to be bringing our team’s experience and knowledge of delivering retail developments to partner The Harworth Group on this key part of the wider plans for the area.

“Waverley is an exciting new business and residential community and we have a great opportunity here to create a really unique retail and leisure environment.  With the combined experience and knowledge of our two companies we are confident we can deliver a really special scheme which answers the needs of this growing community and the region.”

Owen Michaelson, Chief Executive of Harworth Group plc, said “We needed absolute confidence in a Partner to deliver the new local centre for our flagship development at Waverley and Dransfield were the obvious choice, given their track record across the UK and their absolute focus on quality.

“Delivering the local centre is the final piece of the jigsaw in delivering the sort of additional facilities those that either live or work at Waverley demand.  I expect the quality of the centre to exceed those expectations and will deliver something we can all be proud of at this nationally important development.”

Pictures show left to right, Duncan Armstrong Payne from Harworth, Mark Dransfield from Dransfield Properties and Owen Michaelson from Harworth. 

About Harworth Group

Listed on the main market, Harworth Group plc is one of the leading regeneration specialists in the UK.  Harworth owns and manages over 22,000 acres of land across 150 sites, ranging from residential development land to commercial properties, low-carbon energy schemes and agricultural estates. To find out more about the company visit

About Dransfield Properties

Formed in 1992 Dransfield Properties is a South Yorkshire based company which specialises in retail led regeneration, primarily focussed on town and district centres. The company works with some of the leading names in the retail industry and has a property portfolio which includes award winning centres in both Morpeth in Northumberland and Gainsborough in Lincolnshire. In the last 12 months the company has also launched the Fox Valley development in Stocksbridge, north Sheffield. To find out more about the company visit


For further information, contact:-

Public Relations Department, Dransfield Properties Ltd
Tel: 01226 360644

© Dransfield Properties Ltd. All rights reserved.
Website by Something Digital..